QUALITY

We are dedicated to producing high-quality beer that meets or exceeds customer expectations. Everything we do - we do with quality. We choose only the highest-quality suppliers, purchase the finest raw materials, and use top-notch machines in the factory.

We aim for the best brand, packaging, design, marketing campaigns, sales execution, efficiency, procedures, and processes. Above all, we want to have the best people creating all of this.

PASSION FOR INNOVATION

We are focused on creativity, research, and developing new and unique beer flavors, products, and experiences. Innovation isn't just about the product; it extends to efficiency, cost reduction, communication, and everything else that can be done in a new and better way. Passion injects adrenaline and positivity into everything we do. We are not afraid of change, different opinions, or well-meaning mistakes, knowing that they will lead us to better solutions for daily tasks and challenges.

SPEED AND SIMPLICITY

We do not want to complicate things unnecessarily. Our speed in decision-making is our great comparative advantage. With speed and simplicity, we increase efficiency in all business segments.

COURAGE

We believe that fortune favors the brave. With courage, we step into the ring with giants – David defeated Goliath. We consciously take risks, always fearless, unafraid of well-meaning mistakes.

"WE AND ME"

WE stands for teamwork, love, care, respect, and informality.

I stands for responsibility, a host-like approach, integrity, and consistency.