Banja Luka Brewery (hereinafter referred to as: Company), collects and processes personal data legally, honestly and transparently in accordance with the applicable regulations in the subject area and by taking appropriate technical and organizational measures aimed at protecting personal data from unauthorized access and abuse.

Data collected for special, explicit and legal purposes will be collected only to the extent necessary and processed in a manner consistent with those purposes and under the law.

Collected data will be stored as long as necessary considering the purpose it was collected for, i.e. for the period in accordance with applicable regulations. By accessing the website, users consent to make the personal data provided available for a specific purpose in accordance with legal regulations.

Collection and Use of Personal Data

Personal data is information that identifies you directly or indirectly, such as your name, e-mail, telephone number, IP address or postal address.

The company does not collect your personal data unless you expressly submit such data through your consent (e.g. by joining loyalty programs, signing up for an e-newsletter, participating in surveys, competitions and sweepstakes, ordering samples or brochures, requesting donations and requesting information about some products). We store and use your personal data to the extent, in terms of content and time, that is required in a specific case, e.g. to respond to or fulfill your requests, provide information about our products, contest results, activations or sweepstakes.

Any other transfer of your personal data, for example the transfer of data generated during registration on our website to a third-party social network website or Internet service such as Facebook or Instagram, etc., requires your express consent in advance. The Company guarantees not to sell or lend your personal data to a third party outside of its business system.

It is possible that we have to submit your personal data to the competent state authorities if the competent authorities request it in writing under the law.

Use of Personal Data for Advertising and Marketing Purposes

If you give explicit consent for the use of your personal data for advertising and marketing purposes, your data will be saved and used for those purposes, e.g. for sending newsletters, product samples, invitations to participate in competitions and prize games, by e-mail or post or other communication channel that you have opted in.

We can use your data when creating and maintaining a user profile, by which we would like to ensure that you receive individual advertisements and promotions. We will use your data as necessary to analyze and improve the effectiveness of our online services, advertising, marketing, market research and sales goals.

Deletion of Personal Data You can withdraw your consent to the use of your personal data, completely or in part, at any time. Upon receipt of the request for removal/deletion, your data will be deleted in a timely manner.


We do not collect information about children. If such data were transferred to us without the consent of parents or legal guardians, we will delete them as soon as possible.

Data Security We have implemented technical and organizational measures to prevent your data from being lost, altered, stolen or accessed by an unauthorized third party.

Updates and Modifications

We reserve the right to change or update parts of the data at any time without prior notice. Please visit the page from time to time for changes or update notices. We will indicate the effective date of the notification.

Limitation of Liability

Although we take available technical, organizational and personnel measures to protect personal data from accidental or intentional misuse, destruction, loss, unauthorized change or availability, we cannot guarantee that some of the personal data we collect will never be accidentally disclosed, contrary to the provisions of this Privacy Policy and legal regulations. To the maximum extent permitted by law, we disclaim any responsibility for damage caused to users or third parties by accidental disclosure of personal data.



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